Mar 10, 2009 | Launch | blog, video | 0 | , , , , , , , ,
BayCare commissioned us to write, produce and shoot a series of spots that humorously depict the patient-doctor relationship. During location scouting we found the only way to effectively light and shoot this spot was to create a salon in our studio rather than confining ourselves to an existing environment. This allowed us to control all aspects of production including the look and feel of the environment, the lighting and audio, the space for the dolly track, as well as provide a comfortable and relaxing viewing experience for our clients.   Sara Friedel worked as the production designer and did a fantastic job putting this set together on a lean budget and tight schedule. Barry Sattler and Independent Edit helped us with the post.   Having the set built from scratch also allowed us to refine the storyboards to reflect the actual environment we would be shooting in. Check out the awesome work of Seth Meierotto from BarkinSpider Studio who was hired to create storyboards for this spot.  
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